What is the importance of YouTube TV and how to create an account?

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What is the importance of YouTube TV and how to create an account?

According to the latest projection, by 2021 we will have 82% of the total internet traffic coming through online videos. Of course, we are talking about videos in general and then YouTube, Facebook, Vimeo, Instagram, Snap Chat, and other platforms – both free and paid. However, YouTube TV is the world's leading social video network. And so it deserves special attention. Some interesting data from YouTube:

  • YouTube TV has more than 2 billion active users in the world.
  • More than 70% of YouTube TV views are made on mobile devices.
  • It is the second-largest search engine in the world, behind only Google itself.
  • More than 1 billion hours of videos are viewed daily.

Why use YouTube TV?

We have already talked about the size of the YouTube TV audience and data that prove that there is much to be gained by working on this platform. However, this does not mean that it is enough to create a YouTube account, post videos, and wait for the results to appear miraculously. First, you have to define the purpose of your business on YouTube TV. This objective can be to relate to the audience, generate traffic to the website, generate Leads, monetize, reinforce the brand position, etc. The secret is to define a purpose. YouTube TV today is the main online video platform and offers numerous possibilities to attract and connect with the audience.

If you still don't know how to create a YouTube TV channel or why you should invest in that platform, then follow the step by step to learn how to create a YouTube TV channel and start publishing your content today on the world's largest video platform.

How to make a YouTube TV account?

To get started, you need to create a YouTube account. This is the easiest step in the whole process. If you have an account with Google, all you need to do is open YouTube and click on login in the top right corner of the page. If your company is registered with Google My Business, you can also use this account and ensure greater integration between your accounts. You will be redirected to this screen. Enter your Google email and password at the location indicated. Click "Next" and you're done. If you don't already have a Google account, just click on “more options” and then on “create an account”. You will be redirected to a free Google account.

How to create a YouTube TV channel?

After logging in (or creating your account) on YouTube, click on your avatar and then on “Create a channel” in the menu that appears below. Choose the name of the channel, preferably customizing it to make it easier to find. If the goal is to create a business channel, remember to create an account with this feature. After that, you will be redirected to the dashboard of your newly created YouTube channel.

Bonus: how to create a YouTube channel on mobile

If you want to do the procedure of opening a YouTube channel on your cell phone, the first step is to download the YouTube app, which is available for Android, iOS, and Windows Phone. The procedure is the same. Log in to YouTube and click on the video icon, located at the top of the app. If you don't have a YouTube channel, it will automatically open a screen for you to create that channel. You can also record a new video and publish it right away. It is also possible to make videos for YouTube directly on the cell phone, just record with the device's camera and publish it directly through the application.